The lifeblood of any business is the people interested in its products and services. If you’re a call center making outbound sales, getting quality leads interested in the products or services you’re selling is vital, to say the least.
That’s why it’s imperative to have a solid lead generation strategy – this will pave your road to success and business performance! But how do you build that successful strategy? What steps should you follow? What resources do you need?
Let’s find out from experts with years-experience in the outbound lead generation field! Some of them just returned home from the first important lead generation event of 2023, Lead Generation World, in San Diego, so they have hot topics to share!
Get the Roundtable Recording!
🗸 A look back – Major shifts in the outbound lead generation space in the past years
🗸 The main struggles in outbound lead generation & How to address them:
- Low contact rates
- Calls being labeled and/or blocked
- Omnichannel done poorly or not done at all
- Regulations killing business
- Lack of commitment & Poor tech support
- Poor customer experiences
- Low team performance and/or high attrition
🗸 How to create a solid outbound lead gen strategy from A to Z:
- How to set your business goals
- How to choose the most effective communication channels
- Tech and tools needed to reach your goals
- How you measure results
- Examples & Industry best practices
🗸 A look forward – Main trends in the lead generation industry in 2023
Join a lively conversation with: