NobelBiz® Blog | First Contact Podcast VIDEO + ARTICLE | How to Get People to Come to an Eventhttps://nobelbiz.com/wp-content/uploads/2020/04/christian-montes.png Host Christian Montes Executive Director of Sales at NobelBIz What’s the strategy Michael has used to get people to come to his events? His expertise in marketing and lead generation surely played a role in finding the best practices in getting the most engagement in attendance. More from the episode! https://nobelbiz.com/wp-content/uploads/2021/11/Website-roundPic-Feree.png Guest Michael Ferree CEO & founder Lead Generation World & CEO contact.io Published on November 18, 2021 How to Get People to Come to an Event There are few things more disappointing than spending months organizing and preparing an amazing event, just to have no one signing up or attending. So how do you ensure that if you indeed ‘build it, they will come’? The promotion of the event is a crucial part in getting people to attend. So here are clever ways you can promote it, depending on the budget and making sure you measure your results. PGlmcmFtZSBzcmM9Imh0dHBzOi8vb3Blbi5zcG90aWZ5LmNvbS9lbWJlZC9lcGlzb2RlLzJpcVlhZ2xtM1JTMFIyeFZMcEFiMXY/dXRtX3NvdXJjZT1nZW5lcmF0b3IiIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjIzMiIgZnJhbWVCb3JkZXI9IjAiIGFsbG93ZnVsbHNjcmVlbj0iIiBhbGxvdz0iYXV0b3BsYXk7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyBmdWxsc2NyZWVuOyBwaWN0dXJlLWluLXBpY3R1cmUiPjwvaWZyYW1lPg Email targeting/Customizing the email list/ Narrowing your list into target groups, you can choose specific members based on different demographics or criteria, so you can focus the delivery of your message. After identifying your specific groups, make sure to create personalized email campaigns that will appeal to that particular target group. Create valuable content Positioning yourself as an expert and bringing valuable information. Thought leadership and content that the readers could actually use, will make all the difference in engagement. By becoming more trustworthy, people will be more likely to engage with your content and attend your event. Networking By first attending events from the industry, by having a booth, being a sponsor and consider where your attendees hang out. You will be able to get in touch with possible attendees. More so, you can observe and identify their needs and what’s missing in order to bring some improvement. Explore podcasting By making podcasting part of your marketing plan, with minimal gear and tools, you can draw and reach a valuable and a wide audience that will become your future attendees. Work Remotely with our True Omnichannel Solution: NobelBiz OMNI+ Brings Your Contact Center into the Present You need a solution that lets you do everything remotely, from a single platform with as little effort as possible. That’s where NobelBiz OMNI+ comes in!