First Contact Podcast | Season 2 | Episode 10 Reinventing Lead Generation for New Consumer Behaviors, with Michael Ferree Reinventing Lead Generation for New Consumer Behaviors, with Michael Ferreehttps://nobelbiz.com/wp-content/uploads/2020/04/christian-montes.png HOST Christian Montes Executive Director of Sales at NobelBiz 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 Michael Ferree is an industry expert, leading two major events in the contact center space - Lead Generation World and Contact.io. Since we’re all about contact center space, Michael is the person to talk to regarding this much-debated topic, bringing his remarkable experience and expertise into actionable advice and insights. https://nobelbiz.com/wp-content/uploads/2021/11/Website-roundPic-Feree.png GUEST Michael Ferree CEO & Founder Lead Generation World & CEO contact.io Explore more from this episode... Video + Article What Is Lead Generation & What Is Its Purpose Performance based marketing approach versus an agency style, growth marketing and building new customers - What is lead gen, after all? Its approach can be different based on the end goal, but for the contact center space, Michael explains the two buckets that coexist in the ecosystem. Video How to be Successful at Generating Leads Tune in and discover what Michael thinks is the number one factor in success, when it comes to generating leads and why every company should do it! Having a good lead gen strategy is mandatory, but how can you leverage technology in such a highly competitive environment? Video + Article How to Get People to Answer Your Call Getting people to answer your call might be one of the hardest things in your outbound campaign. What is really encouraging people to answer their calls if they don’t know who’s calling? Michael Ferree shares some insights on this subject, and it’s all about being transparent as a company. Video Becoming an Event Manager 2 Months Before a Pandemic Michael’s approach on starting this new journey in event management was fueled by the need of bringing useful and meaningful content for the players in the industry. Starting in such challenging times, Michael is sharing how this came to life during COVID. Video Putting the Focus on Event Exhibitors A good show is not only successful for the event coordinators, but in equal measure to the vendors and attendees. By having the right mindset and envisioning an approach coming from all these perspectives, Michael has beautifully managed to address three different groups. Video + Article How to Get People to Come to an Event After putting in lots of effort in preparing and organizing an event, you have to make sure the attendees will know the value of what they’re coming for. One of the strategy that worked efficiently for Michael’s latest events were the free passes for brands. But they have big plans coming up for next year, tune-in and find out! MORE PODCAST EPISODES FROM THE CONTACT CENTER INDUSTRY... Let's Get to Work and Make Your Contact Center Better!