Does Local Caller ID Increase Conversion Rates?

Local caller ID is one of those things that few people tell you about when you enter the contact center industry. We're here with insider info on how contact rates and conversions change once you switch to using local numbers.
Man in call center using local caller id
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Short answer:ย yes!

 

How Does Local Caller ID Increase My Conversion Rate?

 

Letโ€™s look into the why and how together โ€“ first we should define the variables. Of course, lots of time businesspeople like you and me understand different things entirely when weโ€™re talking about industry specifics.

 

As such, by conversion rate, we meanย the rate of successful sales per numbers contacted.ย We donโ€™t count just making a sales call to a number, i.e. when the call goes through.

Conversion rate = (Number of contacts reached/Number of contacts who accepted) x 100

For example; if your teams make 100 calls a day, they should be able to make contact and get information from 15-20 prospects. So the average conversion rate is 15 to 20%.

 

However, that still means local caller ID will increase your conversion rates. It does so by lowering the number of missed opportunities. The actual conversion still depends on your ability to pitch, yet the proportion becomes more aligned with your performance and skill.

 

Of course, different businesses have different goals. A smaller business might want to count any call that goes through as a conversion, simply because too many calls fail. Well, if your calls fail to reach your potential customers, you have a major problem.

 

One that can be fixed through local caller ID.

 

Local Caller ID Increases Sales Contact Rates and, in Turn, Conversions

 

Hereโ€™s a scenario: you have 200 numbers to call and pitch to. You use your tried and trusted system to reach out to them. But out of the 200 numbers, maybe 70 actually pick up the phone. Thatโ€™s close to 130 missed opportunities.

 

Using local caller ID, your opportunities have a better chance of turning into contacts:

 

It all comes down to common sense: people are more likely to respond to a familiar number.

 

In turn, by installingย local caller IDย solutions throughout your business, youโ€™ll see:

 

  • More first call resolutions
  • Better sale numbers for your agents
  • Employee satisfaction and retention going up
  • Fewer overall risks for your business
  • Lower risk youโ€™ll lose revenue

 

Overall operation costs also go down, since agents arenโ€™t wasting time making calls that are never going to be answered.

 

local caller ID graphic

 

Taking a Consumer Perspective

 

Think of it this way: youโ€™re in the Bay area and you get a call labeled โ€œIdahoโ€ โ€“ even though youโ€™ve never been and donโ€™t know anyone there.

 

Then a call where you recognize the 451 area code of San Francisco. It stands to reason that youโ€™ll go through at least a few of these steps:

 

  1. You wonโ€™t answer the Idaho call.
  2. You will answer the local call (what if itโ€™s something important?).
  3. You will probably be annoyed by the Idaho number, so youโ€™re going to block the number.
  4. If the marketers do their job poorly, theyโ€™ll keep pestering you until you reach out to your carrier to ask whatโ€™s happening.
  5. You put your number on theย Do Not Call Registry.
  6. You still get called, so you sue!

 

As a consumer, youโ€™re protected by the TCPA and the FTC, and the FCC. So, for one thing, the system of laws that govern telecom will always be on the consumerโ€™s side.

 

Get Back to Business

 

Now imagine youโ€™re the one who was making those calls. You would now have many new problems on your hands. You donโ€™t need me to tell you itโ€™s a dangerous life when youโ€™re not taking the necessary steps to be TCPA compliant.

 

Thatโ€™s why you need a local caller ID solution.

 

NobelBiz LT Numeracle Logo-TM 2

 

So Whatโ€™s Our Solution?

 

Weโ€™re offering youย our patented LocalTouchยฎ โ€“ a local caller ID management system thatโ€™s TCPA compliant, comes with auto-number rotation, callback integration, and more.

 

While most of our competitors offer some version of local caller ID, our is a leading product in the niche because weโ€™re also offering geo-number assignment.

Read:ย How Caller Name Delivery Works

 

Automatically Assign Numbers and Reduce Human Error

 

Now the way local caller ID tends to work is you get a set of local numbers for each destination youโ€™re calling and then the agent has to make the right choice in picking the number to call.

 

With geo-number assignment, part of our LocalTouchยฎ software, your agents canโ€™t mess that up. The systems determine the closest geographical number to project as a trusted caller ID.

 

Is Changing Your Caller ID Illegal?

Absolutely not! Not unless you do it with the clear intent of causing harm. Changing your caller ID, also known as spoofing, is completely legal.

Make sure youโ€™re TCPA and โ€œTruth In Caller IDโ€ compliant by going with NobelBizยฎ!

 

Do I Need to Pay Extra for Local Caller ID?

Most consumer and business plans charge extra fees for caller ID. To get local caller ID, businesses need to add the service to their telecom plan.

Other telecom business providers chargeย per numberย โ€“ which, if you have a giant business, is not really cost-effective. With NobelBizยฎ, you can get the whole package โ€“ justย schedule an appointment with our business-minded sales teamย and theyโ€™ll custom tailor our plan to your needs.

 

 

Have more questions?ย Give us a call!

Andrei is an experienced marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations and enhancing lead and customer experiences through SEO and marketing techniques.

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