Does Local Caller ID Increase Conversion Rates?

Short answer: yes!

How Does Local Caller ID Increase My Conversion Rate?

Let’s look into the why and how together – first we should define the variables. Of course, lots of time businesspeople like you and me understand different things entirely when we’re talking about industry specifics.

As such, by conversion rate, we mean the rate of successful sales per numbers contacted. We don’t count just making a sales call to a number, i.e. when the call goes through.

Conversion rate = (Number of contacts reached/Number of contacts who accepted) x 100

For example; if your teams make 100 calls a day, they should be able to make contact and get information from 15-20 prospects. So the average conversion rate is 15 to 20%.

However, that still means local caller ID will increase your conversion rates. It does so by lowering the number of missed opportunities. The actual conversion still depends on your ability to pitch, yet the proportion becomes more aligned with your performance and skill.

Of course, different businesses have different goals. A smaller business might want to count any call that goes through as a conversion, simply because too many calls fail. Well, if your calls fail to reach your potential customers, you have a major problem.

One that can be fixed through local caller ID.

Local Caller ID Increases Sales Contact Rates and, in Turn, Conversions

Here’s a scenario: you have 200 numbers to call and pitch to. You use your tried and trusted system to reach out to them. But out of the 200 numbers, maybe 70 actually pick up the phone. That’s close to 130 missed opportunities.

Using local caller ID, your opportunities have a better chance of turning into contacts:

It all comes down to common sense: people are more likely to respond to a familiar number.

In turn, by installing local caller ID solutions throughout your business, you’ll see:

• More first call resolutions
• Better sale numbers for your agents
• Employee satisfaction and retention going up
• Fewer overall risks for your business
• Lower risk you’ll lose revenue

Overall operation costs also go down, since agents aren’t wasting time making calls that are never going to be answered.

Taking a Consumer Perspective

Think of it this way: you’re in the Bay area and you get a call labeled “Idaho” – even though you’ve never been and don’t know anyone there.

Then a call where you recognize the 451 area code of San Francisco. It stands to reason that you’ll go through at least a few of these steps:

1. You won’t answer the Idaho call.
2. You will answer the local call (what if it’s something important?).
3. You will probably be annoyed by the Idaho number, so you’re going to block the number.
4. If the marketers do their job poorly, they’ll keep pestering you until you reach out to your carrier to ask what’s happening.
5. You put your number on the Do Not Call Registry.
6. You still get called, so you sue!

As a consumer, you’re protected by the TCPA and the FTC, and the FCC. So, for one thing, the system of laws that govern telecom will always be on the consumer’s side.

Get Back to Business

Now imagine you’re the one who was making those calls. You would now have many new problems on your hands. You don’t need me to tell you it’s a dangerous life when you’re not taking the necessary steps to be TCPA compliant.

That’s why you need a local caller ID solution.

So What’s Our Solution?

We’re offering you our patented LocalTouch® – a local caller ID management system that’s TCPA compliant, comes with auto-number rotation, callback integration, and more.

While most of our competitors offer some version of local caller ID, our is a leading product in the niche because we’re also offering geo-number assignment.

Read: How Caller Name Delivery Works

Automatically Assign Numbers and Reduce Human Error

Now the way local caller ID tends to work is you get a set of local numbers for each destination you’re calling and then the agent has to make the right choice in picking the number to call.

With geo-number assignment, part of our LocalTouch® software, your agents can’t mess that up. The systems determine the closest geographical number to project as a trusted caller ID.

Have more questions? Give us a call!

georgian.toader

With a background in Anthropology and a passion for digital marketing and copywriting, Georgian enjoys translating complex, often technical, concepts into everyday words. He loves optimizing everything, from texts, marketing funnels, and PPC campaigns to visual creations, social media feeds, or landing pages.